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Press release July 2023

AMCS Announces Sponsorship of Megan Armitage, Ireland's Trailblazing Cyclist, for the Tour de France Femmes

AMCS, the world leading technology provider for the waste, recycling, environmental health and safety industries is proud to announce its sponsorship of Megan Armitage, one of Ireland's most talented and inspiring female professional cyclists. This ground-breaking collaboration marks a significant milestone for both Megan and AMCS, in promoting gender equality and supporting athletes in their pursuit of excellence.

Hailing from Tipperary, Megan Armitage has demonstrated exceptional talent and dedication to her sport, emerging as one of Ireland's rising stars in the world of cycling. A fierce competitor, Megan has overcome numerous challenges to earn her place on the international stage, solidifying her position as a true inspiration for aspiring athletes across the country.

In an extraordinary achievement, Megan Armitage will become the first Irish female cyclist to participate in the renowned Tour de France Femmes. Megan Armitage also became the first ever Irish woman to win a UCI-ranked stage race at the Vuelta Extremadura Féminas in March 2023.

Headquartered in Limerick, Ireland, with additional offices in North America, Europe, and Australia, AMCS is a forward-thinking company at the forefront of the circular economy revolution. Employing over 1,250 professionals, AMCS provides integrated software and vehicle technology solutions that optimize operations, reduce costs, and enhance sustainability for the waste, recycling, and resource industries. Their innovative enterprise software and SaaS solutions empower more than 4,000 customers across 22 countries to streamline their operations and make meaningful contributions to the global circular economy.

AMCS recognizes the synergies between their values and Megan Armitage's tenacity, resilience, and dedication to her sport. Through this sponsorship, AMCS aims to support Megan on her remarkable journey and amplify her inspiring story of perseverance, athleticism, and breaking barriers in the world of cycling. The sponsorship from AMCS will cover the cost of her bike, equipment maintenance and travel costs in her representation of Ireland at the Euros and her pursuit of success at the Olympics.

"We are thrilled to sponsor Megan Armitage, a truly exceptional athlete and a trailblazer for women's cycling in Ireland," said Jimmy Martin, co-founder and CEO of AMCS. "At AMCS, we believe in championing diversity and empowering individuals to reach their fullest potential. Megan's participation in the Tour de France Femmes aligns perfectly with our commitment to fostering inclusivity and gender equality. We are honored to support her as she paves the way for future generations of female cyclists."

Megan Armitage expressed her gratitude for the partnership, stating, "I am incredibly grateful to have AMCS by my side as I embark on this historic journey. Their support not only provides me with the opportunity to represent Ireland on an international stage, but also serves as a symbol of encouragement for all aspiring female athletes. Together, we can inspire change, break down barriers, and redefine what is possible."

As Megan Armitage gears up for the upcoming Tour de France Femmes, AMCS stands alongside her as a proud sponsor, united in the pursuit of excellence and equality. Together, they will showcase the indomitable spirit of Irish athletes while delivering the message that no goal is unattainable.

- ENDS -

For media inquiries or further information, please contact:

Clara O'Mahoney

Client Manager

+353 (87) 9261207

[email protected]

About AMCS:

AMCS, with offices in Europe, North America and Australia is a global technology leader for the waste, recycling, environmental health and safety industries. We help over 4,000 customers reduce their operating costs, increase asset utilization, optimize margins, drive sustainability, and improve customer service. Our enterprise software and SaaS solutions deliver digital innovation to the emerging circular economy around the world. Read more about AMCS at www.amcsgroup.com

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