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Digital Marketing Manager

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Why Join our Team?


AMCS is the leading global technology company providing innovative solutions to the environmental services industry through the AMCS Platform. Established in Limerick, Ireland in 2003, the company continues to grow operations globally and today employs 650+ people across 11 countries. AMCS delivers enterprise cloud-based software solutions for the waste and recycling industry worldwide supporting 2,750+ customers in 22 countries.

Role Location: Office based or remote depending on location  


Overview of Role: 

The successful candidate should be a passionate Senior Digital Marketing Manager with ability to shape a growing organization's digital marketing capability. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution across a global market. The role is responsible for management and strategic development of the company websites. 

The Digital marketing manager will report into the Product Marketing Lead, and collaborate across the whole marketing team. 

We’re looking for someone who can build relationships with internal and external stakeholders, who can implement best in class, global marketing strategies. There will be an intern support role in 2022 and you will be required to manage directly, support their development and successful Programme completion. 

You will be a team player who provides feedback on opportunities to develop and refine processes, as the AMCS business grows. 


Responsibilities: 

  • Website Design and Development – co-ordinate the design and functionality of a company website, working alongside partner web developers and web designers 
  • Content Strategy – responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met. 
  • SEO and SEM – responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website. 
  • Responsible for converting website visits into sales leads, by making the online experience and journey as easy as possible and introducing clear call to actions .
  • Responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication. 
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns 
  • Measure and report performance of all digital marketing campaigns, and assess against agreed goals (ROI and KPIs) 
  • Identify trends and insights, and optimize spend and performance based on the insights 
  • Brainstorm new and creative growth strategies 
  • Plan, execute, and measure experiments and (A/B) conversion tests 
  • Collaborate with internal teams to create activity driven landing pages and optimize user experience 
  • Extensive experience implementing and working with marketing technology such as Salesforce (Pardot). 
  • Experience in the implementation of data and analytics strategies. 
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
  • Collaborate with agencies and other vendor partners to manage Corporate Website and other marketing activities  
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 
  • Collaborate on Social Media strategy as a key stakeholder in global marketing team 

 

Requirements: 

  • BS/MS degree in marketing or a related field 
  • 5 years+ senior marketing leadership and proven working experience in a digital marketing role 
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
  • Experience in optimizing landing pages and user funnels 
  • Experience with A/B and multivariate experiments 
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) 
  • Working knowledge of ad serving tools (e.g., DART, Atlas) 
  • Experience in setting up and optimizing Google AdWords campaigns 
  • Experience with CMS platforms e.g. Umbraco 
  • Experience with common digital marketing tools e.g. SurveyMonkey,  
  • Experience in an international role an advantage 
  • Strong analytical skills and data-driven thinking 
  • Proficient in marketing research and statistical analysis 
  • Self-motivated yet customer-focused and results orientated  
  • A team player who also is a self-starter and capable of managing large projects on their own 
  • Up-to-date with the latest trends and best practices in online marketing and measurement 


Check out our website for more information at: www.amcsgroup.com

Connect with us on LinkedIn here - https://ie.linkedin.com/company/amcs-group

LocationLimerick
CountryIreland
CategorySales & Marketing
TypeFull Time
ExperienceNA
LanguageEnglish
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